SFIMA Mobile & Social Media Marketing Event at NSU

Today I atteneded the Mobile & Social Media Marketing –1-Day Workshop hosted by SFIMA which was held at Nova Southeastern University in Davie, Florida.   The event was packed with information regarding the Mobile Internet market as a Social Networking tool to drive business.  I now know about Short Codes which are essentially domains for Mobile Marketing Campaigns.  

As always, SFIMA (the South Florida Interactive Marketing Association) has great presenters.  This event had presentors from 3CI Interactive, Arch Media, Office Depot, MySpace, and Tandem-Interactive.

The following are my “live” notes from the event:

The advantage to mobile marketing is to act now.

 

Considered the “third screen” – the mobile screen.

90% read rates on SMS messages

Reach is the 18-34 market

 

Why mobile marketing

Phone numbers rarely change.  

Opt in very important

Be creative but don’t do it too frequently

3 things to get going.

Allow 12 weeks

1. get short code
2. get keywords
3. find a good aggregator to help with the confusion paperwork and carriers

• MMA- mobile marketing association
• Best practices advocate
• Good for charities

One of the major barrier is that the carriers take half of the cost

• Mobilemarketingnews.com
• Mmaglobal.com
• Usshortcodes.com

SMS opt in list can be more valuable then email lists.

Reserve your .mobi domain

Add SMS signup to your site today.

Holy Grail of sms.

• Payments. But who wants to pay half to the carriers.
• In store review.
• Bluetooth push.  Push coupons as you shop.
• Cool sites. Spyderlynk-snap tags-see your handout.

 

Presentation

3CI Interactive – mobilizing great brands. Application service provider.

• Charlie Wiggs – vp of sales and marketing.  Turn key solution to build and host mobile campaign.

Aggregatirs have direct contact with carriers to transfer the message

• “mobile is the
• 265mm devices
• 2 billion text messages sent per day.
• 94% are opened
• 63% are 18 – 27 year olde
• 89% of major brands will market via mobile by 2009 140mm people regularly use SMS.

The goal us to create a 2 way communication between the brand and consummer.

How to get started

• Select a mobile partner
• Obtain a short code
• Design & build Complaint dept
• Submit program app to mobile carriers
• Manage that 12 week process
• Incorporate mobile messaging to various media elements.
• Now you have a license.p

 

Social Media Marketing.

• What are social media?
• Forums
•       Benefits: networking, free traffic to site and SEO boost Blogs Blogpolls.com
•     Most are personal journals
•     Corporate Blogs
•         To listen, analyze, take action
• Measuring blogs
•    number of posts, track tone of post, engagement of the visitor.

Multi-media sharing

    Ie: blendtec

Measuring multimedia

•     Weekly views
•     Number of comments
•     Frequency.

    10 hours of video uploaded every minute to YouTube.

Social bookmarking

•     Can be an efficient PR tool to get traffic to your building
• Tips:  timing is everything, multiple accounts one one site can hurt you, get your friends to help.

Micro blogging

•     Benefits. Helps SEO, build your brand name, attract more readers, encouage more readers to read more often.

Social Networks

• Main reasons for businesses to be involved
•    build new brands.
•   reasons why
•     To inform friends of trends and what is new
•      Discover brands and products
•      Notices of events
•      Recommended by friends
•      Want to associate

Best Practices

   only a handful if them

 

 

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